Jimmy Hsu, Product Designer. I'm Jimmy, a designer driving content discovery, growth, and design systems across Xbox experiences on Mobile, Web, Desktop, Console, and SmartTV.
I'm Jimmy — a product designer at Xbox working on content discovery, growth, and the design system behind experiences on every screen.
Not sure where to start? Pick the version of me that's most useful to you.
Need someone who turns ambiguity into shipped product on a lean team? That's my default mode.
As the only designer with 6 engineers and a PM, I shipped a VS Code extension in 16 weeks — it debuted at Microsoft Build and hit 200K downloads in year one.
8+ years in product design, now shipping at Microsoft on Xbox — across gaming, productivity, security, media, and advertising.
If the role fits, I'd love to talk.
Strong collaborator and problem-solver — I partner with eng and PM, and tell the story so teams can decide with confidence.
I also grow culture: 100+ mentorship sessions, and three seasons as an Xbox intern interviewer.
I'm a student pilot, and I've been to Japan 11 times — every corner of the country.
Late nights are for video games. The rest of my time is with family.
Selected work
Systems design at scale
Architected Xbox's cross-platform design infrastructure for universal scalability.
Landing page experimentation
Led design-led experimenting, shaping our cloud gaming roadmap and data.
Xbox & Discord
Integrating the social layer for cross-platform gaming into the Xbox Console.
Coherent Search
Cleared the north star for Xbox search — one intent-aware system that product cycles now build toward, from catalog and people to Copilot when you don't know what to look for.
Coherent Profile
Cleared the north star for Xbox profile — identity that stays recognizable across surfaces, and the activation and personalization work product cycles now plan against.
Experience, and what made the news
Discovery, Growth, and Design Systems · Xbox
Search, profile identity, and the design system keeping Xbox web and apps coherent at scale.
2025 – Present
Cloud Gaming Growth · Xbox
TV and web funnel experiments that tightened sign-in and subscriptions; controller pairing and hardware-constrained gameplay flows.
2023 – 2025
Community · Xbox
Social linking, mobile app stories, and achievement tracking on Xbox community surfaces.
2020 – 2023
iOS App · Fight Pandemics
Nonprofit iOS app design during the early COVID-19 response.
2020
Developer Growth · Xbox
Onboarding and discovery flows that helped developers adopt Xbox platform tools.
2019
VS Code Developer Tools · Microsoft
VS Code extension for bootstrapping web projects; demoed at Microsoft Build; 200K downloads in year one.
2018
Mobile Productivity Apps · BlackBerry
Native productivity features across BlackBerry mail, redactor, and calendar.
2018
Creative Design & Advertising · UltraSuperNew
Campaign and brand creative for Tokyo agency clients.
2017
Efficient communication is key to productive and fulfilling relationships in a workplace. Here is what some of the XFN I have worked with say about my collaboration style and communication.
“One of Jimmy's biggest strengths is how he drives clarity in ambiguity. He doesn't stay at the philosophical level — he brings multiple concrete options and still proposes a clear recommendation. That means we always have something tangible to react to. He's thorough without getting bogged down in unnecessary details, and highly strategic in shaping where we should head next.”
“Collaborating on the Smart TV app launch during the brainstorm and ideation phase was not only productive, but also genuinely fun. I admire how research and data-driven Jimmy is, and his willingness to rethink and iterate on solutions as new insights emerge reflects his growth mindset.”
“Jimmy's work on the Cloud Gaming app launch for FireTV was outstanding. I know I can count on Jimmy to deliver well-considered designs that accomplish what we need with customers. His push for experimentation has informed our roadmap and inspired engineering work to make our data more reliable.”
“Even after working with you for a few years now, I'm still impressed with how quickly you can spin up visual comps. It helps clarify things and ensures we're all on the same page — and it helps reach a decision more quickly when there are multiple approaches. It's extremely helpful!”
I find helping others grow just as meaningful as shipping products. For 3 years I helped student designers break into the industry — giving back to the design community in the same way it had embraced me all those years ago.
100+
Pro-bono mentorship sessions
Weekly 1:1s with student designers to educate, guide, and assess design process, communication, and execution.
3x
Xbox intern interviewer
Participated in loop and portfolio panel interviews, furthering early-career growth of Xbox design.
Successfully helped people receive offers from companies like:
What mentees say
“The office hours you've offered played an important role in my job hunting process. Last week I signed an offer for a product design position at an ML/AI startup — the only designer in my master's program with an offer so far. Without your feedback on my design challenges I wouldn't have improved nearly as much, and your career and portfolio advice was extremely helpful.”
“I've read through all of your pages, and I can't thank you enough for such detailed and constructive feedback — and the examples! Those are extremely valuable. You're an amazing mentor. I feel like I have a lot to work on, but I'm glad to know what those things are so I can actually make improvements.”
“Happy news — I received a remote internship offer for the UX design role at Nuance Communications! Thank you once more for your guidance on my portfolio, interviews, and design challenge. Your feedback definitely helped me a lot during a competitive and hectic application process.”
“Thank you for making the time to chat with me! Your advice on adding the frictions and positive touchpoints to my portfolio was super helpful and informative. I'll definitely hit you up after I work on improving the things you pointed out.”